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Content studios launch Madlab Alpha with Rs 250 crore investment plan
As content spending slows down in India due to budget cuts by broadcasters and OTT platforms, three leading players—Bodhitree Multimedia, Madlab Films, and Universe of Ideas—have come together to launch Madlab Alpha, a new content studio focused on bold and original storytelling.
Madlab Alpha has earmarked a Rs 250 crore investment to create high-concept, disruptive content for both cinema and premium streaming platforms. This investment will be spread over 24 to 28 months and will be used to produce a mix of films and series that break away from traditional formats.
The company aims to replicate the success of American independent film production and distribution companies A24 and Neon. “We want to replicate that model—consistently releasing disruptive, high-concept content with the potential to appeal internationally,” said Mautik Tolia, MD, Bodhitree Multimedia.